5 December 2024
ExCeL London

Norwegian Cruise Line – Norwegian Prima Atrium – Studio DADO

Home » Norwegian Cruise Line – Norwegian Prima Atrium – Studio DADO

Cruise Line – Norwegian Cruise Line | Norwegian Prima
Lead Designer – Zack Niphatkosalsilp
Completion Date – 01/07/2022

The Atrium onboard Norwegian Prima blends futuristic architecture, high-tech engineering, and the sense of wonder that only the ocean can provide. The Studio DADO team pushed the architectural bounds of the grand space and manipulated geometry to create a unique and memorable place. In fact, an atrium of this complexity had never before been attempted at the center of a ship. Removing decks and pillars, dealing with the incessant vibration and motion, not to mention integrating a grand sculptural stair right where the vessel needs the greatest structural integrity made this space an intriguing challenge for the design team. Engineers Fincantieri and Studio DADO worked together to blend technical prowess and design strength, resulting in a space that combines innovation, aesthetics and technology. As guests make their way into the Atrium, their attention is immediately drawn upward. The large-scale chandelier is inspired by the various points of light visible in a star formation and was custom-created by the renowned Czech lighting design firm Lasvit. The feature staircase offers an impressive procession across the Atrium’s three levels—the stair’s high-gloss wood and prominence create a focal point for the space, orienting guests and fostering a dramatic sense of arrival. Framing the stair is a three-deck-high light feature that creates the feeling of the sun rising on the horizon. A sculptural piece that evokes land seen from afar juxtaposes a sense of historical sea travel with the more futuristic visual elements of the space.

Following the stairs, guests walk into an impeccably appointed reception area filled with art and design touches that contrast with refined antiques and the crisp lines of the new and modern. This expert symphony of rustic and modern styles is composed of rich layers that, when peeled away, reveal more surfaces and textures. The focal point of the reception area is a custom artwork that resembles a topographic map of the ocean made of metal and lighting elements. From every vantage point of the Atrium, discerning guests will perceive bold straight lines, minimal structure, and a light and airy design atmosphere.

Shopping is spaced throughout the Atrium’s three levels. Deck 6, the main deck, invites guests to relax with ample and thoughtfully located lounge-style seating and a vibrant bar for enjoying an afternoon cocktail. Deck 7 features elements from some of the world’s most famous squares and gathering places to encourage both public and private interactions and conversations. A coffee shop along with different types of seating and tables are laid out to promote both privacy and conversation. Deck 8 features additional retail shops. For an elevated bar experience, the Whiskey Bar is inspired by the shape of a whiskey decanter and offers a curated selection of drinks in an atmosphere that suggests crystal-cut glass. The design gives guests the freedom and flexibility to explore and enjoy each space as they wish, at any time of the day.